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COMMERCIAL EXCELLENCE SUMMIT 2026

4th March | Groupama Arena, Budapest

Presented by

Meet these organizations:

 AC Sparta Praha

Bologna FC

Club Brugge

F.C. København

FC Basel

Ferencvaros

FSV Mainz

Smart Pricer

KFC Komarno

KRC Genk

Raków Częstochowa

SSC Napoli

Tottenham Hotspur

TSG 1899 Hoffenheim

Valencia CF

Como 1907

Willem II

Your Progress starts here

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From Džeko to Suárez: Transfers Driving New Revenue Streams for Clubs
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Webinar Plus | How Football Clubs Develop Marketing Strategies
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Weekly Careers Update #4/2026
Published: 28 January 2026
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CSR Isn’t an Add-On. These Clubs Made It Part of the Game
Published: 27 January 2026
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When Football Clubs Become Innovation Hubs
Published: 22 January 2026
Innovation
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How Union Berlin Turned Its 60th Anniversary into a Fan-First Statement
Published: 21 January 2026
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Weekly Careers Update #3/2026
Published: 21 January 2026
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Weekly Careers Update #2/2026
Published: 14 January 2026
Careers
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How Club Brugge Built a Loyalty Model That Works in Real Life
Published: 14 January 2026