ABOUT THE EVENT

The FBIN Marketing Excellence Summit (MXS2026) takes place in May 2026 for the third time at the epet Arena in Prague. The MXS2026 brings together 150+ guests from 20+ nations in the capital of the Czech Republic.

The Summit delves into comprehensive strategies in the broad are of marketing – for elevating brand presence, fan engagement, and digital innovation.

The MXS2025 consists of six tracks with about 120 minutes each and consists of a mixture of keynotes, presentations, fireside chats and panel discussions. There will be two stages with tracks taking place in parallel.

An exclusive Welcome Evening the night before allows for relaxed connections and valuable idea exchange, making this summit an essential event for professionals. As part of the Welcome Evening, the Marketing Excellence Awards will be presented.

CHECK OUT LAST YEAR’S EDITION

More than 140 attendees from across Europe joined the MXS in 2025. Explore the speaker, agenda and re-watch videos of last year’s event.

BECOME A MEMBER AND SAVE MONEY

Members of FBIN Executive, the FBIN Company Network and the FBIN Rights Holder Network have free tickets included in their memberships.

FBIN+ members get 25% discount on their ticket for the Summit.