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Stories that get you noticed.
Connections that open doors.
We create content that tells your story and connect you with decision-makers in the football business - boosting your credibility and helping you win new clients.
Get in touch to startWhat is Marketing & Business Growth?
FBIN’s Marketing & Business Growth (MBG) service combines storytelling, event visibility, and industry access. We create professional content for your communication channels - and use FBIN’s trusted reach within the global football business network to increase your credibility and help you win new clients.
Storytelling that resonates
Our team creates high-quality content and media formats such as case studies, interviews, videos, podcasts and more, based on your goals and projects.
Multi-Channel Usage
This content can be used across your website, social media, newsletters, and sales materials, while also being featured through FBIN’s powerful network and platforms to reach key industry decision-makers.
Event Visibility
You’ll gain visibility at our FBIN Excellence Summits, with opportunities to speak, network, and connect directly with clubs, leagues and federations.
Visibility, Credibility & Lead Generation
Position your organization as a trusted player and connect directly with key decision-makers.
By combining your expertise with FBIN’s reach, we help position your organization as a trusted and visible player in the football business industry. Through active lead generation, we connect you directly with relevant rights holders across Europe and beyond, getting you in front of the right people at the right moment with content that builds trust and sparks real conversations.
Smooth, Collaborative Process
Dedicated Project Team
You’ll work with a project manager and editor who act as part of your team - understanding your goals, tone, and target audience.
They guide you through each step and make sure every piece of content aligns perfectly with your brand and objectives.
Transparent Workflow
All collaboration happens through our MBG Online Portal. You can follow progress, review drafts, share feedback and add new ideas, with the current status available to you at any time – keeping the process efficient and fully transparent.
Regular Alignment
We stay closely connected through frequent check-ins and ongoing communication, and adjust our work based on your feedback.
Flexible Partnership
Every collaboration is tailored to your goals and level of activity. We design a plan that fits your needs - from continuous content creation and event participation to targeted lead generation campaigns.
Our partnerships are built for long-term impact, with an initial preparation phase to define the strategy, tone, and first topics before going live. Partnerships run for a minimum of 12 months, and category exclusivity is possible.
