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Monday, May 25
Tuesday, May 26 – Press Room Stage
Tuesday, May 26 – Restaurant Stage
TimeSessionSpeaker
8.30Doors open
10.05-
11.40
Fan Experience & Touchpoints
10.05-
10.25
tba.tba.
10.30-
10.50
Fireside Chat
How Mid-Size Clubs Can Win Through Digital
Jorge Frias Rocha
COO, Famalicão FC

Interviewed by José Pedro Dias, Blocksport
10.55-
11.15
Segmenting the Stadium: Driving Attendance Growth in a Traditional Football GroundScott Gormal
Director Strategy & Growth, Aberdeen FC
11.20-
11.40
Bratwurst Beats Cookies
How Real Stadium Touchpoints Turn Fan Actions into Valuable Data
Miroslav Opatrný
Business Development, simply-X

More speakers tba.
11.40-
12.15
Networking Break
12.40-
13.55
Track: Content & Storytelling
12.40-
13.00
More Than 90 Minutes: Inside Swansea City’s Content PlaybookSophie Davis
Deputy Head of Media, Swansea City FC
13.05-
13.25
If Shirts Could TalkBálint Timár
Head of Marketing, Ferencváros
13.30-
13.55
Panel Discussion
Building Club Identity Through Storytelling
Jesse James Wahlberg
Head of Communication, Mjällby AIF

More speakers tba.
13.55-
15.00
Lunch Break
15.25-
16.40
Track: Fan Relations & Community Building
15.25-
15.45

One Fan at a Time: How Brentford FC Puts Fans at the Heart of the Club
Hayley Carson
Fan Experience Manager, Brentford FC
15.50-
16.10
From Zero to Engaged: Growing Your FanbaseDaniel Telemann
Commercial & Marketing Director, Aris Limassol FC
16.15-
16.40
Panel Discussion
Fan Relationships: From Engagement to Belonging
Hayley Carson
Fan Experience Manager, Brentford FC

More speakers tba.
16.40-
17.15
Networking & Drinks.

Stage 2 is moderated by: Jaime Dominguez

Details are subject to change.