| Time | Session | Speaker |
|---|---|---|
| 8.30 | Doors open | |
| 9.30- 9.40 | Opening Words | Thomas Maurer Managing Director, FBIN Scott Goodacre Head of FBIN Education |
| 9.40- 11.20 | Track: Marketing Strategy & Campaigns | |
| 9.40- 10.00 | tba. | Zeycan Rochelle Yildirim CMO, Samsunspor Himmet Alp Arslan Karaca Sports Marketing and Corp. Communications Manager, Samsunspor |
| 10.05- 10.25 | tba. | Lea van Breukelen Marketer, AFC Ajax |
| 10.30- 10.50 | tba. | tba. |
| 10.55- 11.20 | Panel Discussion Small Budget, big Impact Moderated by Asger Munkholm, munkholm strategy studio | Mathijs Booy Marketer Public Affairs, Sparta Rotterdam Martin KovaÅ™Ãk Head of Marketing & Communications, FK Teplice Andrea Previati Strategic Revenue Manager Sport & Esports, Como 1907 More speakers tba. |
| 11.40- 12.15 | Networking Break | |
| 12.150- 13.55 | Track: Data, CRM & Fan Intelligence | |
| 12.15- 12.35 | tba. | Nikolas Hachmann International Business Developer (DACH), Arenametrix More speakers tba. |
| 12.40- 13.000 | From Local Story to CRM Strategy: How Lincoln City Turned Heritage into Stakeholder Intelligence | Jason Futers Chief Growth and Innovation Officer, Lincoln City FC |
| 13.05- 13.25 | tba. | Marcin Dyguda Head of AI Innovation, Open Loyalty More speakers tba. |
| 13.30- 13.55 | Panel Discussion Connected Fans: Unifying Ticketing, CRM & Digital Identity | Dag Frode Algerøy TicketCo, VP Sales Nordic Jan-Georg Streletzki CEO, Unidy More speakers tba. |
| 13.55- 15.00 | Lunch Break | |
| 15.00- 16.10 | Track: Brand Identity & Evolution | |
| 15.00- 15.20 | Small Resources, Big Results – How Mjällby AIF Redefined Success in Allsvenskan | Jacob Lennartsson CEO, Mjällby AIF |
| 15.25- 15.45 | VfB Stuttgart Moving Forward: A Unique Rebrand Rooted in Tradition | Afram Kakur Director Brand & Experience, VfB Stuttgart |
| 15.50- 16.10 | tba. | tba. |
| 16.40- 17.15 | Networking & Drinks. |
Stage 1 is moderated by: Marcel Yildiz, FBIN
Details are subject to change.
