| Time | Session | Speaker |
|---|---|---|
| 8.30 | Doors open | |
| 10.05- 11.40 | Fan Experience & Touchpoints | |
| 10.05- 10.25 | tba. | tba. |
| 10.30- 10.50 | Fireside Chat How Mid-Size Clubs Can Win Through Digital | Jorge Frias Rocha COO, Famalicão FC Interviewed by José Pedro Dias, Blocksport |
| 10.55- 11.15 | Segmenting the Stadium: Driving Attendance Growth in a Traditional Football Ground | Scott Gormal Director Strategy & Growth, Aberdeen FC |
| 11.20- 11.40 | Bratwurst Beats Cookies How Real Stadium Touchpoints Turn Fan Actions into Valuable Data | Miroslav Opatrný Business Development, simply-X More speakers tba. |
| 11.40- 12.15 | Networking Break | |
| 12.40- 13.55 | Track: Content & Storytelling | |
| 12.40- 13.00 | More Than 90 Minutes: Inside Swansea City’s Content Playbook | Sophie Davis Deputy Head of Media, Swansea City FC |
| 13.05- 13.25 | If Shirts Could Talk | Bálint Timár Head of Marketing, Ferencváros |
| 13.30- 13.55 | Panel Discussion Building Club Identity Through Storytelling | Jesse James Wahlberg Head of Communication, Mjällby AIF More speakers tba. |
| 13.55- 15.00 | Lunch Break | |
| 15.25- 16.40 | Track: Fan Relations & Community Building | |
| 15.25- 15.45 | One Fan at a Time: How Brentford FC Puts Fans at the Heart of the Club | Hayley Carson Fan Experience Manager, Brentford FC |
| 15.50- 16.10 | From Zero to Engaged: Growing Your Fanbase | Daniel Telemann Commercial & Marketing Director, Aris Limassol FC |
| 16.15- 16.40 | Panel Discussion Fan Relationships: From Engagement to Belonging | Hayley Carson Fan Experience Manager, Brentford FC More speakers tba. |
| 16.40- 17.15 | Networking & Drinks. |
Stage 2 is moderated by: Jaime Dominguez
Details are subject to change.