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Monday, May 25
Tuesday, May 26 – Press Room Stage
TimeSessionSpeaker
8.30Doors open
9.30-
9.40
Opening WordsThomas Maurer
Managing Director, FBIN

Scott Goodacre
Head of FBIN Education
9.40-
11.20
Track: Marketing Strategy & Campaigns
9.40-
10.00
tba.Zeycan Rochelle Yildirim
CMO, Samsunspor

Himmet Alp Arslan Karaca
Sports Marketing and Corp. Communications Manager, Samsunspor
10.05-
10.25
tba.Lea van Breukelen
Marketer, AFC Ajax
10.30-
10.50
tba.tba.
10.55-
11.20
Panel Discussion
Small Budget, big Impact

Moderated by Asger Munkholm, munkholm strategy studio
Mathijs Booy
Marketer Public Affairs, Sparta Rotterdam

Martin Kovařík
Head of Marketing & Communications, FK Teplice

Andrea Previati
Strategic Revenue Manager Sport & Esports, Como 1907

More speakers tba.
11.40-
12.15
Networking Break
12.150-
13.55
Track: Data, CRM & Fan Intelligence
12.15-
12.35
tba.Nikolas Hachmann
International Business Developer (DACH), Arenametrix

More speakers tba.
12.40-
13.000
From Local Story to CRM Strategy: How Lincoln City Turned Heritage into Stakeholder IntelligenceJason Futers
Chief Growth and Innovation Officer, Lincoln City FC
13.05-
13.25
tba.Marcin Dyguda
Head of AI Innovation, Open Loyalty

More speakers tba.
13.30-
13.55
Panel Discussion
Connected Fans: Unifying Ticketing, CRM & Digital Identity
Dag Frode Algerøy
TicketCo, VP Sales Nordic

Jan-Georg Streletzki
CEO, Unidy

More speakers tba.
13.55-
15.00
Lunch Break
15.00-
16.10
Track: Brand Identity & Evolution
15.00-
15.20

Small Resources, Big Results – How Mjällby AIF Redefined Success in Allsvenskan
Jacob Lennartsson
CEO, Mjällby AIF
15.25-
15.45
VfB Stuttgart Moving Forward: A Unique Rebrand Rooted in TraditionAfram Kakur
Director Brand & Experience, VfB Stuttgart
15.50-
16.10
tba.tba.
16.40-
17.15
Networking & Drinks.

Stage 1 is moderated by: Marcel Yildiz, FBIN

Tuesday, May 26 – Restaurant Stage

Details are subject to change.