Webinar Plus | How Football Clubs Develop Marketing Strategies

DESCRIPTION

This is the recording of the “Webinar Plus | Webinar Plus | How Football Clubs Develop Marketing Strategies”, focusing on how marketing strategies are developed and implemented in practice – with a particular focus on the needs and realities of small and medium-sized clubs.
The session brings together different perspectives to explore how clubs can organise their marketing efforts, strengthen fan engagement, and build a clear strategic approach off the pitch.

With:

Zóra Sajni, Head of Event Organization and Marketing, Újpest FC
Tomaž Lesjak, Head of Commercial, NK Celje
Florian Lange, Direktor B2C und Marketing, TSG 1899 Hoffenheim