Video Podcast | Winning off-the-pitch in Southeast Asia with Borussia Dortmund

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In this special episode of the Football Business Podcast, we had the pleasure of conducting a video podcast with Julia Farr, Lead Asia Pacific of Borussia Dortmund (BVB). We unveiled BVB’s internationalization strategy in Southeast Asia, which is also the home region of our host, Quang T. Pham.

Here are our key discussion points: 

  • The potential and key fan characteristics of this 600-million market 
  • BVB’s USPs and key success factors in Southeast Asia 
  • BVB’s unprecedented Asia Winter Tour during the FIFA World Cup 2022 
  • Julia’s story of being a female professional in the male-dominated industry of football 
Topics included
  • Internationalisation
  • Strategy
  • Business Development

March 2023

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