Home Panel Discussion | Fan Relationships: From Engagement to Belonging

Panel Discussion | Fan Relationships: From Engagement to Belonging

DESCRIPTION

This is the recording of a panel discussion held at the FBIN Marketing Excellence Summit 2026 in Prague with Hayley Carson Fan Experience Manager, Brentford FC), Scott Gormal (Director Strategy & Growth, Aberdeen FC) and Kamil Veselý (CMO, AC Sparta Praha) moderated by Scott Goodacre.

Topics included

Marketing
Fan Engagement
Fan Experience

Published

March 2026

Available in

English

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Panel Discussion | Fan Relationships: From Engagement to Belonging

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Panel Discussion | Fan Relationships: From Engagement to Belonging

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Stay Ahead in the Football Business