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EXPERT AREAS

MARKETING & BRAND

The BME evaluates the maturity and landscape of the organisation’s brand management in order to identify the most relevant action points for your brand management.

MARKETING & BRAND SERVICES

Access to FBIN Tools

To support you, we teamed up with companies to provide you with their tools for free or a below the market price. This is an ongoing project, so the range of tools grows continuously.

Tools & Services Consulting

You want to change your CRM system, want to start with a loyalty program or look for an agency to setup a new website? Let us do the research and focus on the final decision. This saves you hours.

Research

We create reports based on your specific needs. We support you with market research, case studies and benchmarking.

MORE ABOUT MARKETING & BRAND

COMMUNICATION & CONTENT

The BME evaluates the maturity and landscape of the organisation’s brand management in order to identify the most relevant action points for your brand management.

COMMUNICATION & CONTENT SERVICES

Access to FBIN Tools

To support you, we teamed up with companies to provide you with their tools for free or a below the market price. This is an ongoing project, so the range of tools grows continuously.

Tools & Services Consulting

You want to change your CRM system, want to start with a loyalty program or look for an agency to setup a new website? Let us do the research and focus on the final decision. This saves you hours.

Research

We create reports based on your specific needs. We support you with market research, case studies and benchmarking.

MORE ABOUT COMMUNICATION & CONTENT

BUSINESS DEVELOPMENT

The BME evaluates the maturity and landscape of the organisation’s brand management in order to identify the most relevant action points for your brand management.

BUSINESS DEVELOPMENT SERVICES

Access to FBIN Tools

To support you, we teamed up with companies to provide you with their tools for free or a below the market price. This is an ongoing project, so the range of tools grows continuously.

Tools & Services Consulting

You want to change your CRM system, want to start with a loyalty program or look for an agency to setup a new website? Let us do the research and focus on the final decision. This saves you hours.

Research

We create reports based on your specific needs. We support you with market research, case studies and benchmarking.

MORE ABOUT BUSINESS DEVELOPMENT

FAN RELATIONS

The BME evaluates the maturity and landscape of the organisation’s brand management in order to identify the most relevant action points for your brand management.

FAN RELATIONS SERVICES

Access to FBIN Tools

To support you, we teamed up with companies to provide you with their tools for free or a below the market price. This is an ongoing project, so the range of tools grows continuously.

Tools & Services Consulting

You want to change your CRM system, want to start with a loyalty program or look for an agency to setup a new website? Let us do the research and focus on the final decision. This saves you hours.

Research

We create reports based on your specific needs. We support you with market research, case studies and benchmarking.

MORE ABOUT FAN RELATIONS

COMMERCIALIZATION

The BME evaluates the maturity and landscape of the organisation’s brand management in order to identify the most relevant action points for your brand management.

COMMERCIALIZATION SERVICES

Access to FBIN Tools

To support you, we teamed up with companies to provide you with their tools for free or a below the market price. This is an ongoing project, so the range of tools grows continuously.

Tools & Services Consulting

You want to change your CRM system, want to start with a loyalty program or look for an agency to setup a new website? Let us do the research and focus on the final decision. This saves you hours.

Research

We create reports based on your specific needs. We support you with market research, case studies and benchmarking.

MORE ABOUT COMMERCIALIZATION

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Title

File Type

Expert Area

Event

Digitalisation

Sustainability

Greening the Game: Pioneering sustainable fan mobility

This is accessible for registered users, members of the FBIN Football Network, members of the FBIN Business Network, FBIN+ subscribers.

COMMUNICATION & CONTENT

Magazine

ORGANISATIONAL DEVELOPMENT

Strategy

Sustainability

FBIN Magazine 29

COMMERCIALIZATION

ORGANISATIONAL DEVELOPMENT

Strategy

Sustainability

Will there be no football to look forward to if we don’t take sustainability seriously? The Risk of Inaction is too big.

COMMERCIALIZATION

ORGANISATIONAL DEVELOPMENT

Sustainability

Five Speakers for the FBIN Sustainability Meetup announced

This is accessible for registered users, members of the FBIN Football Network, members of the FBIN Business Network, FBIN+ subscribers.

Business Development

COMMUNICATION & CONTENT

Internationalisation

Magazine

ORGANISATIONAL DEVELOPMENT

Sustainability

FBIN Magazine 28

Business Development

ORGANISATIONAL DEVELOPMENT

Sustainability

“Arena of the Forest” - How AGF plans their future in a sustainable stadium

This is accessible for members of the FBIN Football Network, members of the FBIN Business Network, FBIN+ subscribers.

Club Development

MARKETING & BRAND

ORGANISATIONAL DEVELOPMENT

Strategy

Sustainability

Bartosz Wolny, Warta Poznan: “We have a nice foundation to build a strong brand”

This is accessible for members of the FBIN Football Network, members of the FBIN Business Network, FBIN+ subscribers.

COMMERCIALIZATION

Financial Sustainability

Sustainability

Video

Panel Discussion | Ways and means to sustainably finance a football club

This is accessible for members of the FBIN Football Network, members of the FBIN Business Network, FBIN+ subscribers.

COMMERCIALIZATION

Sustainability

Video

Presentation | Sustainable partnership models of FC St. Pauli

This is accessible for members of the FBIN Football Network, members of the FBIN Business Network, FBIN+ subscribers.

Strategy

Sustainability

Video

Presentation | Sustainability in times of energy-crisis in European top football

This is accessible for members of the FBIN Football Network, members of the FBIN Business Network, FBIN+ subscribers.

Club Development

Strategy

Sustainability

Video

Presentation | Journey to net positive football in the Canadian Premier League

COMMERCIALIZATION

Digitalisation

Innovation

Sustainability

Henk-Frits Verkerk: "Data has created an entirely new dynamic for club/sponsor partnerships, and the classic sponsorship model will lose its relevance"

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