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IRIS joins the FBIN Business Network

IRIS – Intelligent Research in Sponsoring – is Europe’s premier independent sponsorship research and insights agency.

Headquartered in Karlsruhe, they specialize in providing tailored solutions for media and market research in the sports industry. With a focus on maximizing return on investment, IRIS offers services such as sponsorship consulting, media performance documentation, and optimization proposals. Their expertise aids clients in selecting sponsorships, reviewing contracts, and analyzing target group perceptions.

Peter Weber, CEO and Co-Founder of IRIS: “As we expand beyond our DACH roots, we’re eager to expand our perspective of the European football industry through insights from top experts in clubs, leagues, and service providers. Having engaged with FBIN events, we’re excited to strengthen connections, exchange expertise, and showcase how our service-driven approach can add value to the evolving European football landscape.”

As a member of the FBIN Business Network, IRIS will benefit from the international community and exchange as well as the insights at the FBIN events throughout the year.

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