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FBIN welcomes High Block, a company dedicated to helping football clubs build modern, data-driven commercial operations, as the newest member of the FBIN Company Network.
High Block supports clubs – especially those with lean commercial teams – in boosting sponsorship revenue and unlocking deeper fan engagement. By turning scattered data and disconnected processes into a unified CRM and marketing automation setup, built on best-in-class tools, High Block brings structure and clarity into daily club operations. The approach is grounded in years of experience across SalesOps, RevOps, finance, analytics, and strategy, with a focus on creating systems that truly serve their users.
Thomas Maurer, Managing Director of FBIN, said: “High Block adds a valuable perspective to our network by combining startup-grade operational thinking with the real-world needs of football organisations. Many clubs can benefit from more structure and data-driven processes, and High Block provides exactly that.”
Matthias Werner, CRM & Marketing Automation Specialist at High Block:
“Most football clubs are sitting on a goldmine of fan and commercial data but without the right structure, it rarely turns into consistent fan activation or demonstrable sponsor value. With High Block, I work hands-on with clubs to design and implement CRM and marketing automation systems that connect data, workflows, and existing tools into something teams actually use. Joining the FBIN Business Network is a great opportunity to exchange with clubs and industry peers who want to professionalise their commercial operations in a practical, execution-focused way.”
As part of the FBIN Company Network, High Block will contribute its expertise in CRM design, data integration, and operational improvement while engaging with clubs and industry members across the ecosystem.
Learn more about High Block at www.highblock.pro.
