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When speaking with sports organizations, Fourtly almost always hears the same two questions:
How can we generate more revenue?
And:
How can we engage fans in a stronger and more meaningful way, while also expanding and growing the fan base?
That’s exactly what Fourtly was built for.
Fourtly helps clubs, leagues, federations and brands turn fan communication into personalized, interactive experiences at scale. The platform enables organizations to create individual video experiences for every fan, based on existing CRM data or newly collected information, and connect them directly with calls to action such as ticket purchases, memberships, merchandise, registrations or sponsor activations.
Instead of sending the same message to everyone, Fourtly makes it possible to deliver content that feels personal and relevant to each recipient while remaining fully scalable — from a few hundred fans to millions.
Fourtly works with existing video footage, allowing organizations to continue using their own production teams and content, while adding a layer of personalization, interactivity and measurable conversion on top.
Fourtly’s sports use cases range from season-ticket renewals and membership campaigns to fan engagement, merchandise sales and partner activations.
The goal is simple: to help sports organizations build stronger relationships with their fans while turning engagement into measurable commercial impact.
And this worked already. Kamil Veselý, Marketing Director at AC Sparta Praha: “We wanted to offer fans something extra, and we succeeded. The results within 24 hours? Almost 100,000 views. But most importantly, over 15,000 generated videos circulating in various ways, not only within the ACS community! This is a marketing dream!”
Martin Kovařík, Director of Marketing and Communication at FK Teplice adds: “FK Teplice celebrates its 80th anniversary this year. We wanted fans to experience for themselves what it feels like to be a player or a coach at Stínadla — so we went with a personalized campaign from Webout. The result? An absolute WoW moment! Not only did we get a fantastic response from the fans, but within the very first week the campaign drove a year-on-year increase in season ticket sales of tens of percent. For us, that is proof that a personal and original approach works. Thank you for the collaboration!”
As a member of the FBIN Company Network, Fourtly will regularly showcase developments and success stories on the FBIN platform in the future. The Fourtly team will also be attending the Management Excellence Summit in Lisbon on November 18.
“Our goal with FBIN is to make the most of the strong network they’ve built across the football industry, build strong long-term relationships and identify concrete opportunities where Fourtly can add value. The boutique events are especially valuable for us, as they create the perfect setting to connect personally with clubs, leagues, federations and other relevant decision-makers,” says Tobias Fellner, Sports Sales Manager Europe at Fourtly.
