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For the second time, we searched for the best projects, strategies, tools and services in the field of marketing excellence. Last night, the Marketing Excellence Awards were presented in Prague. Here are the winners.
The Results
Creative Content & Communication
Winner: CAF – AFCON Content Campaign
Finalists:
AC Sparta Praha – Sparta x adidas x Footshop: The Terral in the City
Como 1907 – The Zeta Como Project
Best Fan Experience Case
Winner: FC Porto – President of Presidents Shirt
Finalists:
- AC Sparta Praha – Sparta TV & Digital: From Matchday to Everyday
- F.C. Famalicão – Gamifying the Fan Journey through UGC and Digital Interactivity
Outstanding Marketing Campaign
Winner: AC Sparta Praha – Kouzlo derby: When a Football Club Becomes Culture
Finalists:
- CAF – AFCON Diaspora Tour
- Samsunspor – Samsunspor’s Blue Jersey
Best Fan Engagement Initiative
Winner: Samsunspor FC – Drawn by Children, Worn with Pride
Finalists:
- FC Baník Ostrava – Design pobočky
- FK Teplice – Open Stínadla – Opening a Football Club to its Community
Best Rebranding
Winner: VfB Stuttgart – VfB Stuttgart Rebranding
Finalists:
- ARIS Limassol FC – 95 Years of ARIS Limassol FC
- Uzbekistan PFL – UZPFL goes Digital
Best Tool or Service
Winner: Blocksport – AI-driven Digital Experience Platform
Finalists:
- Arenametrix – Arenametrix – League projects
- Stats Perform – Opta Pulse: Real-Time Video Content Creation at Scale
What’s Next
The submission phase for the FBIN Management Excellence Awards will open in late summer. More details on the categories, criteria, and process will follow soon – stay tuned!
