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Recognizing excellence in football business, the FBIN Excellence Awards honor the most impactful commercial initiatives. With seven categories, they highlight those setting new industry standards in Marketing and beyond.
We are delighted to reveal the shortlists for the inaugural FBIN Marketing Excellence Awards 2025!
The seven Award Categories
- Creative Content Format: The award for innovative and unique content formats that engage audiences.
- Best Fan Experience Case: Recognizing outstanding initiatives that deliver memorable fan experiences both digitally and in person.
- Outstanding Marketing Campaign: Honoring an impactful (online, offline or hybrid) marketing campaign that has achieved exceptional brand awareness and engagement and lead to commercial success.
- Best Fan Engagement Initiative: Recognizes creative and effective strategies that strengthen the relationship between clubs and their fans.
- Best Rebranding: For a successful rebrand that transforms the identity of a club, league or association while maintaining authenticity.
- Best Tool or Service: Honors tools or services that have a big impact on the work of the wider marketing teams in football.
- Commercial Excellence Leader: Recognising an individual who has made a significant impact on his club, league or association through visionary leadership and innovation.
The six Jury Members
Following a thorough evaluation of all submissions, the jury has selected the top three nominees in each category. The jury consists of:
- Daniel Cerejido, Club Relations Senior Manager, ECA
- Scott Goodacre, Head of FBIN Education
- Aaron Gourley, Editor, fcbusiness
- Pedro Pinto, CEO, Empower Sports
- Bernd Schusky, Lead Consultant, Forte Sports
- Svatopluk Smysl, CEO, 2Score
The Nominees
Creative Content Format
- AC Sparta Praha
- FC RFS
- FK Teplice
Best Fan Experience Case
- AC Sparta Praha
- FK Teplice
- KRC Genk
Outstanding Marketing Campaign
- Aris Limassol FC
- KRC Genk
- SK Slavia Praha
Best Fan Engagement Initiative
- KRC Genk
- SK Slavia Praha
- VV Sint Truiden
Best Rebranding
- FC Slovan Liberec
- Kazakhstan Football League
- LFA (Czech Football League)
Best Tool or Service
- Data Talks
- Ormer ICT Tymes4
- Stats Perform
Commercial Excellence Leader
- Aliaksei Dazortsau, Aris Limassol FC
- Jaroslav Tvrdík, SK Slavia Praha
- Kamil Veselý, AC Sparta Praha
Congratulations to all shortlisted nominees! The winners will be announced on 3 June, during the Networking Evening at the FBIN Marketing Excellence & Next-Gen Stadium Summit in Prague.
