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The 2025 FBIN Commercial Excellence Awards have once again showcased the most innovative, impactful, and inspiring projects from football organizations across the globe. This year’s winners and finalists demonstrated remarkable creativity, strategic excellence, and commitment to driving progress within the football industry.
The Results
Best Innovation Initiative
Winner: Club Brugge – Club Pay
Finalists:
• FC Hansa Rostock – Fans. Float. Future. – Turning fan Passion into Financial Power.
• Sevilla FC – Sevilla FC+
Impact Beyond Business
Winner: Samsunspor – PURPLE JERSEY
Finalists:
• FK Teplice – Charity Day at Stínadla Stadium
• KRC Genk – Welfare Cup
HR & Culture Excellence
Winner: Huddersfield Town FC – Everything Together
Finalist:
• Club Brugge – Club College: a holistic Learning Ecosystem
Best Global Approach
Winner: Atletico de Madrid – Internationalization Strategy
Finalists:
• Real Sociedad – Real Sociedad in Japan
• Sevilla FC – Sevilla FC+
Best Digital Transformation
Winner: Royal Belgian Football Association – Crafting Value through Data & Insights
Finalists:
• D.C. United – Psychographics in Play
• Vitoria – Vitória SC x Blocksport – Redefining Fan Engagement Through Digital Transformation
Best Tool or Service
Winner: Opta by Stats Perform – Opta Stream – Turning Live Scores into a Growth Engine
Finalists:
• GutscheinWERFT – The Technology behind the Float
• TrollWall – Building Healthier Online Communities
What’s Next
The submission phase for the FBIN Commercial Excellence Awards will begin on 16 December. More details on the categories, criteria, and process will follow soon — stay tuned!
