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While the Management Excellence Summit 2026 is approaching fast, the first dates for the 2027 FBIN Excellence Summits are confirmed! Budapest will once again host the Commercial Excellence Summit, while the Marketing Excellence Summit will head to Warsaw for the first time. Date and Location for the Management Excellence Summit 2027 is still open.
CXS in Budapest
The 2027 event year kicks off on 9 February with the Commercial Excellence Summit in Budapest. As usual, the #CXS2027 will focus on the commercial side of football. Key topics will include monetising digital audiences, maximising the commercial potential of stadium infrastructure โ particularly in hospitality โ and a wide range of B2C-focused topics.
Once again, we expect more than 120 international guests in Budapest, including football clubs from across Europe and beyond. In addition to the usual partnership opportunities, companies will benefit from more space for exhibitor stands this year.
MXS in Warsaw
On 26 May, FBIN will host an event in Poland for the first time. The Marketing Excellence Summit will take place at the Legia Training Center in Warsaw. The #MXS2027 will cover all things marketing, brand, communications, content and fan engagement.
As is tradition, both summits will get underway with a relaxed start on the evening before the main event, featuring a Welcome Evening and the presentation of the respective Excellence Awards.
Tickets for both summits are now available at Early Bird rates.
Companies interested in using the summits as a platform to showcase their products, services or expertise are encouraged to contact Thomas Maurer, Managing Director of FBIN, directly at maurer@footballbusinessinside.com.
Football clubs and club representatives interested in presenting their projects on stage as part of either summit are also welcome to get in touch.
Commercial Excellence Summit
9 February 2027
Groupama Arena, Budapest
More info
Marketing Excellence Summit
26 May 2027
Legia Training Center, Warsaw
More info
