DESCRIPTION

Most clubs are sitting on a goldmine they haven’t fully tapped: their digital reach. Followers, newsletter subscribers, app users, matchday fans – the audience is there, but turning that reach into real, recurring revenue is one of the toughest challenges in club business today.

In this webinar, we close the gap between reach and revenue. Thomas Güthing, CRM & Digital Campaign Manager at VfL Bochum 1848, joins us to share how Bochum approaches fan data, engagement and monetisation in practice: the wins, the lessons and what actually moves the needle. Together with Jan-Georg Streletzki (CEO Unidy & Lead FBIN Club Growth) and Matthias Werner (High Block & FBIN Club Growth), we’ll walk through concrete tactics, look at real demo analyses, and show you how clubs can build a structured path from audience to income.

This isn’t a product demo, it’s a working session. Come with your questions and your challenges. The format is interactive, so you’ll leave with ideas you can apply to your own club straight away.

What to Expect

• A behind-the-scenes look at how VfL Bochum 1848 turns digital reach into measurable revenue, with Thomas Güthing
• Practical, repeatable tactics for monetising your fan audience with actionable takeaways
• Live demo analyses and data evaluations you can relate directly to your own club
• An honest look at the common roadblocks clubs hit on the reach-to-revenue journey – and how to get past them
• A fully interactive format: ask questions, discuss your challenges, and learn from the room
• A first introduction to FBIN Club Growth and how it supports clubs in building this engine