DESCRIPTION

What truly drives long-term success of football clubs is how they connect with their fans.

How do you create experiences that inspire loyalty? And how can a strong brand identity shape both perception and growth?

Join us for the webinar “From Stands to Strategy: Engaging Fans and Growing Your Brand”, a deep dive into the strategies that turn supporters into lifelong fans and clubs into powerful brands.

Learn directly from leading experts shaping the future of fan engagement in football.

What to Expect:

• Maarten van Seggelen introduces the FANformula, a practical model to understand why fan experience is key to success and how to apply it in your daily role
• Grant Russell, Marketing Lead at West Ham United, shares how a clear brand strategy defines identity, builds loyalty, and drives long-term growth
• Practical tools and strategies you can use immediately to enhance the fan journey and strengthen your brand
• An interactive Q&A session with both speakers to get direct, actionable advice

The session will be hosted by Scott Goodacre, Head of FBIN Education.