Webinar | From Stands to Strategy: Engaging Fans and Growing Your Brand
DESCRIPTION
This is the recording of the Webinar “From Stands to Strategy: Engaging Fans and Growing Your Brand”, a deep dive into the strategies that turn supporters into lifelong fans and clubs into powerful brands.
The Webinar was presented by FBIN Education.
With:
Grant Russell, Marketing Lead, West Ham United
Maarten van Seggelen, Owner, FANexperience
Moderated by Scott Goodacre, Head of FBIN Education
Topics included
- Content
- Communication
- Fan Relations
- Brand Development
Published
September 2025
Available in
English

