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This week’s update features two senior leadership appointments in German and Swedish football, with new executives stepping into innovation and executive management roles at VfL Wolfsburg and Malmö FF.
Claudio Demmer takes on new role at VfL Wolfsburg
Claudio Demmer has been appointed Head of Business Innovation at VfL Wolfsburg. He steps into the role after nearly six years as Manager Innovation at the club, where he focused on identifying new business areas and implementing strategic initiatives. Earlier in his career, Demmer held sales roles with SPORTFIVE and Lagardère Sports at 1. FC Kaiserslautern.
Jimmy Rosengren appointed CEO of Malmö FF
Jimmy Rosengren has been named the next CEO of Malmö FF and will officially take up the position by February 2026. He brings extensive leadership experience from the education sector, most recently serving as Director of Education at AcadeMedia. A long-time Malmö resident, Rosengren previously collaborated with the club while launching a sports program at ProCivitas, a private upper secondary school.
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