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S2E2: How to take your Brand Management to the next Level

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DESCRIPTION

For this episode host Fabio Schaupp invited two brand experts. Bernd Schusky is the former Head of Brand Communication of the German football league (DFL) and is now working as consultant. German Schulz is Head of Brand Management at VfL Wolfsburg.

Topics included
  • Brand Management
  • DFL
  • VfL Wolfsburg
Published

December 2020

Available in

English

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