Home Presentation | Small Resources, Big Results – How Mjällby AIF Redefined Success in Allsvenskan

Presentation | Small Resources, Big Results – How Mjällby AIF Redefined Success in Allsvenskan

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DESCRIPTION

This is the recording of a presentation by Jacob Lennartsson (CEO, Mjällby AIF) held at the FBIN Marketing Excellence Summit 2026 in Prague.

Topics included

Marketing
Revenue
Fan Engagement

Published

June 2026

Available in

English

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Presentation | Small Resources, Big Results – How Mjällby AIF Redefined Success in Allsvenskan

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Presentation | Small Resources, Big Results – How Mjällby AIF Redefined Success in Allsvenskan

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Stay Ahead in the Football Business