Home Presentation | Designing Merchandise Growth for a National Football Brand: Growing Club Brugges’ Merchandise Consistently Without Relying on International Demand

Presentation | Designing Merchandise Growth for a National Football Brand: Growing Club Brugges’ Merchandise Consistently Without Relying on International Demand

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DESCRIPTION

This is the recording of a presentation by Gauthier Vervaeke (Head of Merchandise & E-commerce, Club Brugge) held at the FBIN Commercial Excellence Summit 2026 in Budapest.

Topics included

Commercial
Merchandising

Published

March 2026

Available in

English

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