logo-mobile
Profile
My Library
Email & Password
Shop Data
Education Dashboard
Messages
Sign Out
x
Community Platform

This article is only accessible for our members. Would you like to start a 3 day trial of the FBIN+ subscription?

With an FBIN+ Subscription you can access all our content and selected research publications.

Start your free FBIN+ trial →
No, Thanks
x

Preview Job Title

Make it Premium!

Premium jobs stick on top of the job board and are visibly highlighted. Each Premium job is sent out to all users registered on the FBIN platform and published as Featured Job of the week on FBIN's Linkedin profile as well as included the FBIN newsletter.

Price: 150 Euro excl. VAT

Upgrade to Premium Now
Cancel

Presentation | Bratwurst Beats Cookies: How Real Stadium Touchpoints Turn Fan Actions into Valuable Data

You can watch the video if you are an FBIN+ Subscriber or a member of our Networks. Please login or become a member to access it.

Not a member yet?

Join now.
SAVE FOR LATER

DESCRIPTION

This is the recording of a presentation by Miroslav Opatrný (Business Development, simply-X) held at the FBIN Marketing Excellence Summit 2026 in Prague.

Topics included
  • Marketing
  • Fan Experience
  • Fan Data
Published

June 2026

Available in

English

YOU MAY ALSO LIKE