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Presentation | Bratwurst Beats Cookies: How Real Stadium Touchpoints Turn Fan Actions into Valuable Data

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DESCRIPTION

This is the recording of a presentation by Miroslav Opatrný (Business Development, simply-X) held at the FBIN Marketing Excellence Summit 2026 in Prague.

Topics included
  • Marketing
  • Fan Experience
  • Fan Data
Published

June 2026

Available in

English

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