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MARKETING EXCELLENCE
AWARDS

The Marketing Excellence Award honors football organizations that set new standards in topics like marketing, communication, brand management, and fan engagement.

From outstanding marketing campaigns to innovative content strategies and immersive fan experiences, this award celebrates excellence in connecting football with its audience in outstanding ways.

Learn more

The categories

CREATIVE CONTENT
FORMAT
The award for innovative and unique content formats that engage audiences.
Submit an Entry
BEST FAN EXPERIENCE
CASE
Recognizing outstanding initiatives that deliver memorable fan experiences both digitally and in person.
Submit an Entry
OUTSTANDING MARKETING
CAMPAIGN
Honoring an impactful (online, offline or hybrid) marketing campaign that has achieved exceptional brand awareness and engagement and lead to commercial success.
Submit an Entry
BEST FAN ENGAGEMENT
INITIATIVE
Recognizes creative and effective strategies that strengthen the relationship between clubs and their fans.
Submit an Entry
BEST
REBRANDING
For a successful rebrand that transforms the identity of a club, league or association while maintaining authenticity.
Submit an Entry
BEST TOOL OR SERVICE
Honors tools or services that have a big impact on the work of the wider marketing teams in football.

The submission costs 200 Euro and is free for members of the FBIN Business Network.

Submit an Entry
MARKETING EXCELLENCE
LEADER
Recognising an individual who has made a significant impact on his club, league or association through visionary leadership and innovation.
Submit an Entry

SCHEDULE

Submission Opens
1 April, 2025
Submission Deadline
Extended until 9 May, 2025
Shortlist Announcement
20 May, 2025
Award Ceremony
3 June 2025, as part of the Networking Evening at the FBIN Marketing Excellence Summit in Prague