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MARKETING EXCELLENCE AWARDS
The Marketing Excellence Award honors football organizations that set new standards in topics like marketing, communication, brand management, and fan engagement.
From outstanding marketing campaigns to innovative content strategies and immersive fan experiences, this award celebrates excellence in connecting football with its audience in outstanding ways.
Learn moreThe categories
CREATIVE CONTENT
& COMMUNICATION
The award for innovative and unique content and communication formats and strategies that engage audiences.
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BEST FAN EXPERIENCE
CASE
Recognizing outstanding initiatives that deliver memorable fan experiences both digitally and in person.
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OUTSTANDING MARKETING
CAMPAIGN
Honoring an impactful (online, offline or hybrid) marketing campaign that has achieved exceptional brand awareness and engagement and lead to commercial success.
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BEST FAN ENGAGEMENT
INITIATIVE
Recognizes creative and effective strategies that strengthen the relationship between clubs and their fans.
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BEST
REBRANDING
For a successful rebrand that transforms the identity of a club, league or association while maintaining authenticity.
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BEST TOOL OR SERVICE
Honors tools or services that have a big impact on the work of the wider marketing teams in football.
The submission costs 250 Euro and is free for members of the FBIN Company Network.
Submit an Entry
The submission costs 250 Euro and is free for members of the FBIN Company Network.
Further Information
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Submitted initiatives must have taken place within the last 12 months – they may have started or ended outside this period. Each initiative can only be submitted once for the same FBIN Excellence Award.
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The three organizations on the shortlist for each award category will receive a free premium ticket for the FBIN Commercial Excellence Summit.
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With the exception of the “Best Tool or Service” category, all submissions are free of charge.
SCHEDULE
Submission Opens
9 March, 2026
Submission Deadline
21 April, 2026
Shortlist Announcement
5 May, 2026
Award Ceremony
25 May 2026, as part of the Welcome Evening at the FBIN Marketing Excellence Summit in Prague
Submit an Entry
