İstanbul Başakşehir FK from Turkish Superlig and Real Betis from La Liga join forces to promote climate act among their respected fans and European wide. Both clubs will run a communication campaign together for the rest of the football season, around their colors green and blue, which are also the main colors of nature.
İstanbul Başakşehir FK carries environmental messages through their alternative kits lately and Spain’s Real Betis Balompie that runs a green project already join their forces. Most of the campaign “Promise to Go Forever Green” will run over social media; both clubs and their respected players will share environmental messages. There will also be a special event by both clubs in April.
Göksel Gümüşdağ, President of İstanbul Başakşehir FK express his pleasant feelings about the collaboration: “By lately launched Sustainability Strategy by UEFA, we once again make sure that this topic will be on our agendas for a long while. We have been doing our best to promote this in our club among our fans and society. Today, we achieved a milestone in our football. We are happy to collaborate with Real Betis, very valuable club that has a very long history in European football for such an important case.
Forever Green General Manager, Rafael Muela, commented about this partnership: “For Real Betis and Forever Green, who are always looking after the environment, this cooperation with Istanbul Basaksehir is a great opportunity. This way, Forever Green can get closer to the sea and ocean environment, in line with the Sustainable Development Goals. It’s very gratifying to find other clubs that share our philosophy towards the environment and take actions together to raise awareness internationally.”
İstanbul Başakşehir launched their water themed kits under water in Bosporus at the beginning of the season. On the kit details and the campaign around the kit, “Promise”, the club highlights the emerging facts about water in the Planet. With this collaboration, Promise will be on Forever Green platform which run by Real Betis Balompie and spread the water-related messages to Spanish community. On the other hand, with this campaign, Real Betis will be the first LaLiga club to take a step in the emergency about the water crisis around the world.
In addition, both clubs plan some educational sessions together about the climate act and aim to raise awareness among their fans and European wide.