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S2E7: How to understand your fanbase

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DESCRIPTION

We invited Alexander Mamalyha, Marketing Director of Shakhtar Donetsk and Fan Relations expert Bas Schnater. Hosted by Fabio Schaupp, they discuss how to use data to understand a club’s fanbase.

Topics included
  • Data
  • Fan Relations
  • Shakhtar Donetsk
Published

March 2021

Available in

English

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