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Thursday, September 2
Doors open: 9.00


9.30 - 9.50
Opening Keynote | The big Ones need the smaller Ones

Georg Pangl, CEO, Pangl Football Group

9.55 - 10.15
Presentation | Personalising Sports: Data-driven Marketing for Sports Clubs

Henk-Frits Verkerk, Managing Director, Sports Alliance

10.20 - 10.50
Panel Discussion | The positive Effects of external Investors for your Club and what the Risks are

Samuel Haas, General Secretary, Grasshopper Club Zürich
Gianluca Santaniello, Executive Manager, Venezia FC
Igor Schlesinger, Head of Marketing and Sales, AS Trencin

10.55 - 11.15
Presentation | How to tackle the psychological and behavioural Changes of Fans

Tom Vecsernyes, CEO Seyu

11.20 - 11.45
Presentation | RBFA: The digital Transformation of a Reference Federation

Matteo Balliauw, Data Strategist, RBFA
Koen Landsheere, IT Manager, RBFA

11.50 - 12.20
Panel Discussion | OTT and more - New Ways of Distributing Content

Panagiotis Aroniadis, Director of New Media, PAOK FC
Matteo Balliauw, Data Strategist, RBFA
Matthew Lentowczyk, CEO & Founder, TISA Group

12.20 - 13.30
Lunch Break at the Hotel Restaurant

13.30 - 14.00
Panel Discussion | How to make a Football Club's Structure ready for Development and Growth

Olivier Jarosz, Managing Partner, Club Affairs
Gianluca Santaniello, Executive Manager, Venezia FC

14.05 - 14.25
Presentation | Using Data to increase Efficiency of Sports Events

Bert Clybouw, Digital Architect, Royal Antwerp
Christophe Segers, Founder, winc

14.30 - 14.50
Interview | Football’s Digital Revenue Opportunity

Michal Krcek, Business Development Manager, Sparta Praha
Pedro Mestriner, CEO, horizm

14.55 - 15.25
Panel Discussion | A stronger Voice for small and medium sized Clubs

Dennis Gudasic, Executive Director, Lokomotiva Zagreb FC
Georg Pangl, CEO, Pangl Football Group
Katarina Pijetlovic, Associate Professor of Sports Law at MMU
Robert Pongracz, Executive Vice President, Romanian Football League (LPF) | Board Member, European Leagues

15.25 - 15.45
Coffee Break

15.45 - 16.15
Panel Discussion | The Road to financial Stability: How a football club can become a stable and sustainable organisation

Gábor Juhász, Controller, Diósgyőr Football Club
Raphael Landthaler, Former CFO SK Rapid & Entrepreneur
Fredrik Söderberg, Dept. CEO, AIK

16.20 - 16.40
Presentation | From Hell to the Group Stage

Pál Orosz, CEO, Ferencváros

16.45 - 17.15
Panel Discussion | How medium sized Football Clubs can become successful Organisations

Pál Orosz, CEO, Ferencváros
Fredrik Söderberg, Dept. CEO, AIK 

17.20 - 17.40
Presentation | How collectID adds a digital Dimension to Merchandise

David Geisser, CEO, collectID

17.45 - 18.15
Panel Discussion | Tokens, NFTs and how Clubs can open up new digital Revenue Streams

David Geisser, CEO, collectID
Mate Naletilić, Digital Innovation Specialist, Dinamo Zagreb
Jonas Rubel, CPO & Co-Founder, Liquiditeam
Michal Wapinski, Innovation Product Manager, TISA Group

18.15 - 20.00
Styrian Snacks, Drinks and Networking at the Hotel Restaurant

20.00 - 22.00
Watching Football in the Hotel Lobby
We have reserved space in the lobby of the IntercityHotel to network and watch the FIFA World Cup Qualifiers.





Friday, September 3


Workshop 1 | Bringing Emotions to your Fanbase via E-Commerce

Stephan Grad, Strategic Director EMEA, OVERDOSE. digital

In this workshop, we will interactively discover the potential you as a leading football club, have with branding, communications and e-commerce to engage with your fanbase and create an intense relationship with those people who are so essential to this sport: the fans!


Workshop 2 | EXCLUSIVE TO CLUBS, LEAGUES & FEDERATIONS | Embracing the digital Opportunity: how to unlock the hidden Value in your digital Channels with Horizm

Pedro Mestriner, CEO, Horizm

An exclusive live demo of Horizm’s digital asset management platform, from Horizm CEO and Co-Founder, Pedro Mestriner, showcasing how it can be used to unlock revenues from social media, website and app. The demo is followed by a Q&A about the tool.

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