FBIN Marketing Excellence Awards 2025: The Winners

Recognizing excellence in football business, the FBIN Excellence Awards honor the most impactful commercial initiatives. With seven categories, they highlight those setting new industry standards in Marketing and beyond.

We are delighted to announce the winners of the FBIN Marketing Excellence Awards 2025!

The Winners

Creative Content Format

• Winner: AC Sparta Praha
• Finalists: FC RFS, FK Teplice

Best Fan Experience Case

• Winner: KRC Genk
• Finalists: AC Sparta Praha, FK Teplice

Outstanding Marketing Campaign

• Winner: SK Slavia Praha
• Finalists: Aris Limassol FC, KRC Genk

Best Fan Engagement Initiative

• Winner: KRC Genk
• Finalists: SK Slavia Praha, VV Sint Truiden

Best Rebranding

• Winner: FC Slovan Liberec
• Finalists: Kazakhstan Football League, LFA (Czech Football League)

Best Tool or Service

• Winner: Stats Perform
• Finalists: Data Talks, Ormer ICT Tymes4

Commercial Excellence Leader

• Winner: Aliaksei Dazortsau (Aris Limassol FC)
• Finalists: Jaroslav Tvrdík (SK Slavia Praha), Kamil Veselý (AC Sparta Praha)