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You can see it in almost any club’s numbers if you look closely. The followers are there. The mailing list is there. The stadium fills up. By every measure of reach, things look fine, and yet, the revenue all that attention could produce isn’t quite showing up.
It’s one of the more common gaps in football, and not usually a matter of effort. Turning reach into revenue isn’t one single task. It’s working out who your fans actually are, connecting that across your systems, and using it to earn beyond matchday. Many clubs are missing at least one. And not all have the internal team to build all three.
That’s the gap FBIN Club Growth is meant to close with its first track Reach-to-Revenue. And the first pilot analyses with clubs in German professional football, showed us clearly: there’s untapped potential to capture at almost any club, not only the biggest names.
A team, not a deck
Club Growth is an external growth team for clubs that want to grow commercially without building a department to do it. The promise is plain: help clubs find the revenue they’re leaving on the table, and help them capture it.
And with Club Growth it is deliberately not a strategy-and-goodbye exercise. It runs in three connected steps. It starts with clarity: a one-time Potential Analysis that benchmarks you against comparable clubs, makes potential visible, and replaces guesswork with a short list of priorities. From there, the Revenue Accelerator keeps things moving – ongoing advice grounded in real data, a KPI view across the funnel, and monthly check-ins so the plan doesn’t end up in a drawer. And then Boost Projects handle the actual work. Projects and processes either built with you or done for you.
The people behind it
To launch FBIN Club Growth, FBIN teamed up with a renowned expert: Jan-Georg Streletzki. The CEO and Founder of Unidy has spent more than a decade helping sports organisations collect and own their fan data, turning a tangle of logins, shops and ticketing systems into a single fan identity. Streletzki joins FBIN as partner, leading Club Growth.
Also on board is Matthias Werner of High Block. His focus is connecting and converting that data into engagement, sponsorship value and recurring revenue.
Who it’s for
Club Growth is built for professional clubs with ambition and limited internal capacity: clubs that want to improve their commercial performance without hiring a department, and that want clearer priorities and faster execution.
It launches with Reach-to-Revenue, the digital-revenue track, with Hospitality Excellence to follow as the second track. The first step is an easy one: a conversation about where your club stands today, and where it could be.
See what revenue your club’s reach could generate
The easiest first step costs nothing. Get a free Reach-to-Revenue Snapshot, built only from your club’s public social audience data. We benchmark your reach against your peers and send you a clear first view within 24 hours:
- Your reach across all major platforms
- Your global ranking versus tracked clubs
- Peer clubs with similar reach
- First revenue potential estimates based on your data
- A first look at what the full Reach-to-Revenue Potential Analysis uncovers
It’s a low-effort way to see where you stand before deciding whether to go further.
