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For the second time, we searched for the best projects, strategies, tools and services in the field of commercial excellence. Last night, the Commercial Excellence Awards were finally presented in Budapest. Here are the winners.
The Results
Innovative Revenue Model
Winner: Deportivo Alavés – The Faktory: The Innovation and New Business center
Finalist: FK Teplice – From Storytelling to Revenue: “U nás na Stínadlech” – FK Teplice In-House Documentary Series”
Hospitality Excellence
Winner: NK Maribor – Hospitality Ljudski vrt 5*
Finalist: FC Twente ’65 – SIXTYFIVE Restaurant Concept – SIXTYFIVE Chef’s Experience & Club SIXTYFIVE
Finalist: Sporting Clube de Portugal – The Ultimate Experience | Stadium Hospitality New Revenue Model
Outstanding Sponsorship Activation
Winner: FK Teplice – Macron’s First-Ever Christmas Match Kit – FK Teplice × Macron Sponsorship Activation
Finalist: AC Sparta Prague – CLEAN KITS DON’T WIN MATCHES
Finalist: AGF – Worlds best Mum
Best Fan Commerce Case
Winner: FK Teplice – Every Fan as a Key Player – FK Teplice Personalized Video & CRM Campaign
Finalist: FK Bodø/Glimt – The Outstanding Results of the FK Bodø/Glimt owned platform – launched April 25
Finalist: SC Braga – Fan of the Match
Best Tool or Service
Winner: Unidy GmbH – Unidy – The Identity Standard for Sustainable Commercial Excellence in Football
Finalist: Borro – Smart cups at Club Bruges
Finalist: Solution Designers GmbH – From Spreadsheets to Scenarios: SK Rapid’s Single Source of Truth for Football Planning
What’s Next
The submission phase for the FBIN Marketing Excellence Awards will begin on 9 March. More details on the categories, criteria, and process will follow soon – stay tuned!
