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SUMMARY : Fan Engagement and Fan Experience on Matchdays

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DESCRIPTION

When we think about matchday or matchday operations, we see this as all things going on (different teams and departments) before, during and after a game. This can be – obviously – a lot. Within our expert areas we link this in the first place with fan relations and marketing (and communication).

The topic of fan engagement & experience is thus quickly coming up, topics can be for instance: greeters/hosts, fan zones (and pop-up fan zones), family lounges, kid zones, sensory rooms, wayfinding, mascots, half time entertainment, accessibility, fan shop and fan surveys.

Within this document we will link to some sources and give a direction how you can translate this aimed more specific at the community. When interesting, we can also create a bespoke report where we go more in detail and tackle specific topics.

WHO CAN DOWNLOAD

  • FBIN Football Network members
  • FBIN Business Network members

communication

fan relations

Summary

Topics included
  • General ideas
  • Fan zones/seating
  • Digital applications
  • Activations
  • Examples/Inpiration
Written by

FBIN

Pages

10

FIND PREVIOUS SUMMARIES IN THE CONTENT HUB

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