We value your privacy

We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.

Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

logo-mobile
Profile
My Library
Email & Password
Shop Data
Education Dashboard
Messages
Sign Out
x
Community Platform

This article is only accessible for our members. Would you like to start a 3 day trial of the FBIN+ subscription?

With an FBIN+ Subscription you can access all our content and selected research publications.

Start your free FBIN+ trial →
No, Thanks
x

Preview Job Title

Make it Premium!

Premium jobs stick on top of the job board and are visibly highlighted. Each Premium job is sent out to all users registered on the FBIN platform and published as Featured Job of the week on FBIN’s Linkedin profile as well as included the FBIN newsletter.

Price: 150 Euro excl. VAT

Upgrade to Premium Now
Cancel

SUMMARY : Fan Engagement and Fan Experience on Matchdays

You can download the document for free if you are a member of our Networks. Please login or become a member to access it.

Not a network member yet?

Join now.

DESCRIPTION

When we think about matchday or matchday operations, we see this as all things going on (different teams and departments) before, during and after a game. This can be – obviously – a lot. Within our expert areas we link this in the first place with fan relations and marketing (and communication).

The topic of fan engagement & experience is thus quickly coming up, topics can be for instance: greeters/hosts, fan zones (and pop-up fan zones), family lounges, kid zones, sensory rooms, wayfinding, mascots, half time entertainment, accessibility, fan shop and fan surveys.

Within this document we will link to some sources and give a direction how you can translate this aimed more specific at the community. When interesting, we can also create a bespoke report where we go more in detail and tackle specific topics.

WHO CAN DOWNLOAD

  • FBIN Football Network members
  • FBIN Business Network members

communication

fan relations

Summary

Topics included
  • General ideas
  • Fan zones/seating
  • Digital applications
  • Activations
  • Examples/Inpiration
Written by

FBIN

Pages

10

FIND PREVIOUS SUMMARIES IN THE CONTENT HUB

YOU MAY ALSO LIKE