DESCRIPTION

In this Webinar Plus, international experts from European football clubs will share how marketing strategies are developed and implemented in practice – with a particular focus on the needs and realities of small and medium-sized clubs.
The session brings together different perspectives to explore how clubs can organise their marketing efforts, strengthen fan engagement, and build a clear strategic approach off the pitch.

What to Expect:

• Insights into how football clubs structure and plan their marketing strategies
• Practical examples from clubs operating in different leagues and markets
• Approaches to fan engagement, communication, and activation
• Discussion on challenges and best practices for small and medium-sized clubs
• Live panel discussion and interactive Q&A with club professionals

SCHEDULE

10.30 – 10.35 CET
Welcome Words and Introduction by Thomas Maurer, FBIN

10.35 – 10.55 CET
“Data driving sports marketing”
Presentation by Zóra Sajni, Head of Event Organization and Marketing, Újpest FC

10.55 – 11.15 CET
Presentation by Tomaž Lesjak, Head of Commercial, NK Celje

11.15 – 11.35 CET
“The DNA behind everything – How TSG Hoffenheim develops its brand strategy”
Presentation by Florian Lange, Direktor B2C und Marketing, TSG 1899 Hoffenheim

11.35 – 11.50 CET
Panel Discussion and Q&A with

Zóra Sajni, Head of Event Organization and Marketing, Újpest FC
Tomaž Lesjak, Head of Commercial, NK Celje
Florian Lange, Direktor B2C und Marketing, TSG 1899 Hoffenheim