DESCRIPTION

In today’s crowded digital landscape, how can rights holders ensure their content stands out? How do clubs, leagues, and federations communicate effectively, while also delivering value to sponsors?

Join us for “Webinar Plus: Content that Cuts Through the Noise”, a focused session on how rights holders are redefining their content strategies to connect with fans and partners alike. Learn from top professionals who are shaping how football communicates in 2025.

What to Expect:

• Three expert presentations on impactful content strategies from leading experts
• A dynamic panel discussion exploring how to engage fans while meeting commercial objectives

Topics include:

• Creating content that delivers both fan engagement and sponsor visibility
• Balancing authenticity with branded messaging
• Platforms, formats, and storytelling techniques that cut through
• Best practices from clubs and rights holders leading the way

SCHEDULE

16.30 – 16.35 CET
Welcome Words and Introduction by Thomas Maurer, FBIN

16.35 – 16.50 CET
Welcome Words by Matthew Barrett, CEO & Founder, Goal Click

16.50 – 17.10 CET
Presentation by Simon Meehan, Head of Content, Newcastle United FC

17.10 – 17.45 CET
Panel Discussion and Q&A with

Simon Meehan, Head of Content, Newcastle United FC
Diogo Canas, Assistant Director of Digital & Social Media, New England Revolution

Moderated by Matthew Barrett, CEO & Founder, Goal Click