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Friday, 20 January

15:15 – 15.30

Transfer from the partner hotel NH Laguna Palace to the Venezia FC training center

Transfer is arranged, registration is needed.

Hotel NH Laguna Palace

15.30 – 16.30

Training center tour

We visit the training center of Venezia FC together.

Venezia FC training center

16.30 – 16.45

Transfer from Venezia FC training center back to the partner hotel

Transfer is arranged, registration is needed.

Venezia FC training center

Saturday, 21 January

08.00 – 08.45

Transfer from the partner hotel NH Laugna Palace to the Stadio Pier Luigi Penzo

Transfer is arranged, registration is needed. Individual transfer is possible.

Hotel NH Laguna Palace

09.00 – 09.20

Presentation | Values and attitude as the basis for sustainable success

Martin Geisthardt, Head of Commercial, FC St. Pauli

Stadio Pier Luigi Penzo

09.25 – 09.45

Presentation | Players care and people strategy in a football startup: the Spezia Calcio case

Pierfrancesco Visci, Chief Football Administration Officer, Spezia Calcio

Stadio Pier Luigi Penzo

09.45 – 10.00

Coffee Break

Time for a little refreshment.


Stadio Pier Luigi Penzo

10.00 – 11.00

Breakout Session 1 | Selling more tickets through hyper-targeted campaigning: How PAOK FC managed this and the results.

With:
Philip Nordfeldt, Senior Vice President Sales, Data Talks
August Berg, Account Executive, Data Talks

Stadio Pier Luigi Penzo

10.00 – 11.00

Breakout Session 2 | Don’t do NFTs, Create Digital Products

With:
Thomas Euler, Co-Founder & -CEO, Liquiditeam

The hype around NFTs and crypto has ended as the market imploded. A great time for the football industry to reflect. How can we develop and execute sound digital strategies and eventually create digital products and experiences that fans really crave? In this session, Thomas Euler, co-founder and -CEO of web3 solution provider Liquiditeam, shares insights into creating successful digital products for the next generation of football fans. How should rights holders approach the challenge of reaching mobile native generations? What does it require in terms of organization? What business models do they need to explore to cater to different audience segments? How do rights holders start building and collecting valuable insights with ease? And what does all of this have to do with web3?

Join this breakout session if you want answers to those questions and share your own experience with the community.

Stadio Pier Luigi Penzo

11.05 – 11.25

Presentation | How the European Leagues are tackling the most important issues in football today

Paolo Bedin, European Leagues Representative of Associated Members & NTT Leagues

Stadio Pier Luigi Penzo

11.30 – 12.15

Panel Discussion | Beyond the pitch: Meet a new wave of football clubs that care about more than just results

With:
Martin Geisthardt, Head of Commercial, FC St. Pauli
Fabrizia Monteleone, Product & Merchandising, Venezia FC
Wolfgang Natlacen, Chairman, A.S. Velasca
Gianluca Santaniello, Business Area Director, Venezia FC

Stadio Pier Luigi Penzo

13.00 – 14.00

Lunch at the VIP Area

Time for lunch before the game begins.

Stadio Pier Luigi Penzo

14.00 – 16.00

Watching the game between Venezia FC and FC S├╝dtirol

Seats in the VIP area are reserved for you.

Stadio Pier Luigi Penzo

16.30

Transfer back to the partner hotel NH Laguna Palace

Transfer is arranged, registration is needed. Individual transfer is possible.

Stadio Pier Luigi Penzo