1:00 – 1:30pm

Arrival at the headquarter of Ferencváros

Transfer from the partner hotel is arranged. Or individual arrival.

FTC-MVM Sports Center

1:30 – 2:15pm

Training center tour

We get insights into the training center of Ferenvcáros.

FTC-MVM Sports Center

2:15 – 2:40pm

Keynote: Club Management guidance and industry analysis: what to do tomorrow and in 3 years?

Olivier Jarosz, Board Member LTT Sports

Clubs are constantly aiming to develop on and off the pitch. For club executives, it is crucial to understand the importance of defining and managing the business strategically long-term, as much as managing the short-term pressures and operations. Based on our experience working with club and league strategies, the keynote will provide some applicable and concrete key learnings while also taking into account the current challenges and industry analysis. Ultimately, answering the question what kind of club strategy is required to bring better on pitch results, increase commercial revenue and bring the supporters “closer” to the Club.

FTC-MVM Sports Center | Conference Room

2:45 – 3:15pm

Deep Dive Session 1: ‘How to improve stadium attendance with data driven digital marketing’

Henk-Frits Verkerk, Managing Director, Sports Alliance
Robert Zlotnicki, Territory Agent, Sports Alliance

By Sports Alliance

Sports Alliance is Personalising Sport based on data driven digital marketing. We help sports organizations to start and succeed with their digital journey.

Sports Alliance was founded in 2002 in London, we have branch offices in England, Netherlands, France and Poland. Sports Alliance supports clubs and sports organization to manage fans’ data and relations with them.

Sports Alliance has over 19 years of experience in applying technology, analytics and marketing in order to improve fans’ engagement and generate new Club’s revenues.

Our Data Management Platform solution helps clubs to improve STADIUM ATTENDANCE, grow fans’ data base and effectively Clubs can get onboard new Sponsors and Clubs Partners.

FTC-MVM Sports Center | Winter Garden

2:45 – 3:15pm

Deep Dive Session 2: “Moving clubs from GOOD TO GREAT”

Mikkel Skou, CEO, NewC
Daniell Askholm, Head of Fan Engagement, FC København

By NewC

Mikkel Skou will introduce NewC and show exciting user cases from Brazil, UK and Denmark.

FTC-MVM Sports Center | Conference Room

3:15 – 3:30pm

Coffee Break

Time for a little refreshment.

FTC-MVM Sports Center

3:30 – 4:15pm

Panel discussion ‘Attracting and engaging the youngest generation of fans’

Bálint Máté, Head of International Department, Ferencváros
Minas Lysandrou, CEO, OFI Crete FC
Igor Schlesinger, Head of Marketing and Sales, AS Trencin
Daniell Askholm, Head of Fan Engagement, FC København

Ildikó Tóth, General Secretary, Hungarian Sports Marketing Association

A discussion about the problem to reach, attract and engage the youngest generation of fans, or the fans of the future. The goal is to talk about ideas to solve this, best cases and inspire to tackle this issue.

FTC-MVM Sports Center | Conference Room

4:15 – 4:45pm

Transfer to and arrival at the Groupama Aréna

The transfer is arranged. Individual transfer is possible.

Groupama Aréna

4:45 – 5:30pm

Stadium tour

We get insights into the home of Ferenvcáros.

Groupama Aréna

5:30pm – after the game

VIP seats for the game against Zalaegerszegi TE

We are watching the leagaue game against ZTE FC in the Groupama Aréna.

Groupama Aréna

After the game

Transfer to the partnerhotel

The transfer from the Groupama Aréna to the partner hotel is arranged.

Groupama Aréna