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Tuesday, June 3 | “Next-Gen Stadium”
Wednesday, June 4 | “Marketing Excellence”
Accessible for: Attendees with an MXS Day Two or MXS Both Days Ticket
Location: epet Arena
| Time | Session | Speaker |
|---|---|---|
| 9.00 | Doors open | |
| 9.40- 9.50 | Opening Words | Tomáš Křivda CEO, AC Sparta Praha Markus Klausmann Director of Sales | Central Europe, Stats Perform Svatopluk Smysl CEO, 2:Score Thomas Maurer Managing Director, FBIN |
| 9.50- 13.35 | Track Marketing & Brand | |
| 9.50- 10.10 | Beyond the Score: Turning Emotion into Brand Equity | Renata Novotná Republic Client Director, Ipsos Czech Republic |
| 10.15- 10.35 | Data-driven Club Management at Eintracht Frankfurt | Timm Jäger CEO EintrachtTech, Eintracht Frankfurt |
| 10.40- 11.00 | Górnik Zabrze’s Game Plan: Making the Most of Club Identity and Image | Daria Wollenberg PR and Marketing Director, Górnik Zabrze |
| 11.05-11.30 | Panel Discussion From Insight to Income: Unlocking the Value of Fan Data Moderated by: Marcel Yildiz, FBIN | Neil Hart CEO, MK Dons Stefan Lavén CEO, Data Talks Alexander Wahler Managing Director, SC Paderborn 07 |
| 11.30- 11.55 | Coffee Break | |
| 11.55- 12.15 | SC Braga Brand: Strategy, Identity, Growth and Impact | João Cunha Marketing Director, SC Braga |
| 12.20- 12.40 | Data driven Marketing … but where to get the Data? | Richard Beníšek Head of International Business Development, Enigoo |
| 12.45- 13.05 | Song Letná – How we created a Hit | Zdeněk Novotný AC Sparta Praha |
| 13.10- 13.35 | Panel Discussion The right Strategy for your Club: Grow Fans, Revenue, and Relevance with Marketing that reflects your Identity Moderated by: Carlos Vicente, Empower Sports | Štěpán Hanuš Head of Marketing, FC Slovan Liberec Grant Russell Marketing Lead, West Ham United |
| 13.35- 14.35 | Lunch Break | |
| 14.35- 16.15 | Track Innovative Content Strategies | |
| 14.35- 14.55 | Fireside Chat Cutting through the Noise: Creating Content that stands out Moderated by: Carlos Vicente, Empower Sports | Grant Russell Marketing Lead, West Ham United |
| 15.00- 15.20 | How to maximise the Value of League’s digital Channels? – TISA x EKSTRAKLASA | Daniel Kobyłka New Media Manager, Ekstraklasa Michał Wapiński Innovation Product Manager, TISA |
| 15.25- 15.45 | Real-time Video Personalization | Michal Orsava Co-founder & Creative Director, webout |
| 15.50- 16.15 | Panel Discussion Powering Passion: How Opta Data Elevated Fan Engagement in the Czech League Moderated by: Marcel Yildiz, FBIN | Markus Klausmann Director of Sales | Central Europe, Stats Perform Martin Šrámek Business Development Manager, LFA Jan Beneš Editor & Reporter, Oneplay |
| 16.15- 16.40 | Coffee Break | |
| 16.40- 18.25 | Track Winning Gen Z | |
| 16.40- 17.05 | Panel Discussion Digital Natives, Digital Spend: How to capture and convert Gen Z Attention Moderated by: Marcel Yildiz, FBIN | Vladimir Liulka CEO, Blocksport Kārlis Dārznieks Head of Marketing & Communications, Latvijas Futbola Virsliga Panagul Kazbekova Marketing Director, FC Astana |
| 17.10- 17.30 | Developing the Business Model of Tomorrow with the Decision-makers of Tomorrow: VfL’s Advisory Board of the Future | Leonie Hauptvogel Project Manager and Advisor in the Directorate for Sustainability, VfL Bochum 1848 |
| 17.35- 17.55 | Fueling the Future: The Power of Young Fandom | Sara Blondeel Partnership Coordinator, KRC Genk Maxine Franco Young Genkies Coordinator, KRC Genk |
| 18.00- 18.25 | Panel Discussion Engaging the Next Generation: Platforms, Passions, and Pathways Moderated by: Svatopluk Smysl, 2Score | Maxine Franco Young Genkies Coordinator, KRC Genk Leonie Hauptvogel Project Manager and Advisor in the Directorate for Sustainability, VfL Bochum 1848 Pavel Jina Press Officer, AC Sparta Praha |
| 18.30- 19.30 | Opta Quiz |
Details are subject to change.
