Agenda • FBIN - Football Business Inside

FBIN Marketing Excellence & Next-Gen Stadium Summit

Tuesday, June 3 | “Next-Gen Stadium”

Accessible for: Attendees with an MXS Day One or MXS Both Days Ticket
Location: epet Arena

Time	Session	Speaker
14.00	Doors open
14.45- 14.55	Opening Words	Tomáš Křivda CEO, AC Sparta Praha Markus Klausmann Director of Sales \| Central Europe, Stats Perform Svatopluk Smysl CEO, 2:Score Thomas Maurer Managing Director, FBIN
15.00- 15.20	Smart Stadium Deutsche Bank Park – the ‘Arena of IoT’	Timm Jäger CEO EintrachtTech, Eintracht Frankfurt
15.25- 15.45	Team Performance: Driving the Way we measure Performance	Gijs Beenker Technical Success Manager, Stats Perform
15.50- 16.10	Fluidifying the B2C Fan Journey	Antoine Roex Digital & Innovation Manager, Standard de Liège
16.15- 16.35	From Empty Seats to sold out: What actually worked for us	Troels Johnsen Digital Manager, Brøndby IF
16.35- 17.00	Coffee Break
17.00-17.15	From Crowd to Connection: Redefining Fan Identity	Daniel Križan Co-founder & CEO, TruCrowd
17.20- 17.40	The innovative hospitality conception in the BBBank Wildpark Karlsruhe	Christian Jäger Senior Advisor B2B & Events, Karlsruher SC
17.45- 18.05	Fireside Chat Redefining the Hospitality Experience Moderated by: Marcel Yildiz, FBIN	Christian Jäger Senior Advisor B2B & Events, Karlsruher SC Luc Vanhecke Co-Founder, iXpole
18.10- 18.30	Fireside Chat Building the Future: Lessons from Stadium Transitions Moderated by: Tomáš Křivda, CEO, AC Sparta Praha	Marcel Boyé Head of Stadium and Infrastructure, SC Freiburg
18.30- 19.00	Networking Break
19.00- 21.30	Exclusive Networking Evening & Marketing Excellence Awards Presentation The Welcome Evening is presented by Tymes4.

Wednesday, June 4 | “Marketing Excellence”

Accessible for: Attendees with an MXS Day Two or MXS Both Days Ticket
Location: epet Arena

Time	Session	Speaker
9.00	Doors open
9.40- 9.50	Opening Words	Tomáš Křivda CEO, AC Sparta Praha Markus Klausmann Director of Sales \| Central Europe, Stats Perform Svatopluk Smysl CEO, 2:Score Thomas Maurer Managing Director, FBIN
9.50- 13.35	Track Marketing & Brand
9.50- 10.10	Beyond the Score: Turning Emotion into Brand Equity	Renata Novotná Republic Client Director, Ipsos Czech Republic
10.15- 10.35	Data-driven Club Management at Eintracht Frankfurt	Timm Jäger CEO EintrachtTech, Eintracht Frankfurt
10.40- 11.00	Górnik Zabrze’s Game Plan: Making the Most of Club Identity and Image	Daria Wollenberg PR and Marketing Director, Górnik Zabrze
11.05-11.30	Panel Discussion From Insight to Income: Unlocking the Value of Fan Data Moderated by: Marcel Yildiz, FBIN	Neil Hart CEO, MK Dons Stefan Lavén CEO, Data Talks Alexander Wahler Managing Director, SC Paderborn 07
11.30- 11.55	Coffee Break
11.55- 12.15	SC Braga Brand: Strategy, Identity, Growth and Impact	João Cunha Marketing Director, SC Braga
12.20- 12.40	Data driven Marketing … but where to get the Data?	Richard Beníšek Head of International Business Development, Enigoo
12.45- 13.05	Song Letná – How we created a Hit	Zdeněk Novotný AC Sparta Praha
13.10- 13.35	Panel Discussion The right Strategy for your Club: Grow Fans, Revenue, and Relevance with Marketing that reflects your Identity Moderated by: Carlos Vicente, Empower Sports	Štěpán Hanuš Head of Marketing, FC Slovan Liberec Grant Russell Marketing Lead, West Ham United
13.35- 14.35	Lunch Break
14.35- 16.15	Track Innovative Content Strategies
14.35- 14.55	Fireside Chat Cutting through the Noise: Creating Content that stands out Moderated by: Carlos Vicente, Empower Sports	Grant Russell Marketing Lead, West Ham United
15.00- 15.20	How to maximise the Value of League’s digital Channels? – TISA x EKSTRAKLASA	Daniel Kobyłka New Media Manager, Ekstraklasa Michał Wapiński Innovation Product Manager, TISA
15.25- 15.45	Real-time Video Personalization	Michal Orsava Co-founder & Creative Director, webout
15.50- 16.15	Panel Discussion Powering Passion: How Opta Data Elevated Fan Engagement in the Czech League Moderated by: Marcel Yildiz, FBIN	Markus Klausmann Director of Sales \| Central Europe, Stats Perform Martin Šrámek Business Development Manager, LFA Jan Beneš Editor & Reporter, Oneplay
16.15- 16.40	Coffee Break
16.40- 18.25	Track Winning Gen Z
16.40- 17.05	Panel Discussion Digital Natives, Digital Spend: How to capture and convert Gen Z Attention Moderated by: Marcel Yildiz, FBIN	Vladimir Liulka CEO, Blocksport Kārlis Dārznieks Head of Marketing & Communications, Latvijas Futbola Virsliga Panagul Kazbekova Marketing Director, FC Astana
17.10- 17.30	Developing the Business Model of Tomorrow with the Decision-makers of Tomorrow: VfL’s Advisory Board of the Future	Leonie Hauptvogel Project Manager and Advisor in the Directorate for Sustainability, VfL Bochum 1848
17.35- 17.55	Fueling the Future: The Power of Young Fandom	Sara Blondeel Partnership Coordinator, KRC Genk Maxine Franco Young Genkies Coordinator, KRC Genk
18.00- 18.25	Panel Discussion Engaging the Next Generation: Platforms, Passions, and Pathways Moderated by: Svatopluk Smysl, 2Score	Maxine Franco Young Genkies Coordinator, KRC Genk Leonie Hauptvogel Project Manager and Advisor in the Directorate for Sustainability, VfL Bochum 1848 Pavel Jina Press Officer, AC Sparta Praha
18.30- 19.30	Opta Quiz

Details are subject to change.

This article is only accessible for our members. Would you like to start a 3 day trial of the FBIN+ subscription?

Tell us about your experience with FBIN+ trial

Preview Job Title

Make it Premium!

Stay Ahead in the Football Business