The Summit

The FBIN Commercial Excellence Summit (CXS2026) is a one day event with an exclusive Welcome Evening on the day before.

The CXS2025 consists of six tracks with about 120 minutes each and consists of a mixture of keynotes, presentations, fireside chats and panel discussions. There will be two stages with tracks taking place in parallel.

The Tracks

Commercial Strategy

Explores high-level frameworks that guide long-term growth, including market positioning, partnership alignment, and strategic decision-making.

Revenue Reinvented

Focuses on emerging income sources and future-proof business models, from digital innovations to alternative monetization pathways.

Local Roots vs. Global Growth

Explores how clubs define the right strategic path – whether strengthening local identity, expanding internationally, or combining both – to grow their fanbase and brand in a way that fits their unique context.

Hospitality & Premium Experience

Covers the evolution of VIP and premium offerings, highlighting how tailored experiences can drive value, loyalty, and matchday performance.

Fan Commerce

Looks at direct-to-fan revenue streams – ticketing, merchandising, memberships – and how to optimize them through improved experience and engagement.

Business-to-Business

Covers the full spectrum of B2B opportunities, from building strong corporate networks to designing impactful sponsor activations that create long-term value for partners and clubs alike.

Details

Date: March 4
Time: 9.30 until 18.00 CET
Location: Groupama Aréna, Budapest