Upgrade to Premium Now Tuesday, March 3
Wednesday, March 4 – Stage 1
Wednesday, March 4 – Stage 2
| Time | Session | Speaker |
|---|---|---|
| 8.30 | Doors open | |
| 10.05- 11.20 | Track: Local Roots vs. Global Growth | |
| 10.05- 10.25 | Think globally, inspire locally | Luc Timm Head of International Business, FC Bayern München |
| 10.30- 10.50 | Benfica’s Expansion Model: Designing a Global Club | Lourenço Menezes International Business Manager, SL Benfica |
| 10.55- 11.20 | Panel Discussion Growing Beyond Borders Without Losing Your Roots Moderated by Bernd Fisa. | Tori Hufler American Football/NFL International Advisor Lourenço Menezes International Business Manager, SL Benfica Giuseppe Ribaudo Head of Strategic Revenue, Como 1907 Luc Timm Head of International Business, FC Bayern München |
| 11.20- 11.50 | Networking Break | |
| 12.15- 13.30 | Track: Fan Commerce | |
| 12.15- 12.35 | Designing Merchandise Growth for a National Football Brand Growing Club Brugges’ Merchandise Consistently Without Relying on International Demand | Gauthier Vervaeke Head of Merchandise & E-commerce, Club Brugge |
| 12.40- 13.00 | How our System Transformation Drove Record-Breaking Shirt Sales | Ted van Berkel Manager Marketing & Strategic Projects, Willem II |
| 13.05- 13.30 | Panel Discussion Data to Money: How Clubs Turn Data into Commercial Impact Moderated by Carlos Vicente. | Stefan Lavén CEO and Founder, Data Talks George Parr Revenue Strategy & Insights, Bologna FC Balázs Pataki Digital Development Manager, SPORTFIVE Hungary |
| 13.55- 15.00 | Lunch Break | |
| 15.25- 16.40 | Track: Hospitality & Premium Experience | |
| 15.25- 15.45 | Cidade Sporting: The ultimate Entertainment Hub Creating Experiences Beyond Matchday | Teresa Muller e Sousa Strategy & PMO Director, Sporting Clube de Portugal |
| 15.50- 16.10 | Smart Stadiums: Maximising Revenue Beyond Capacity – Levante UD Case | Maria Aragó Head of Stadium Business Operations & Revenue, Levante UD |
| 16.15- 16.40 | Panel Discussion From Seats to Experiences: Raising the Bar in Stadium Hospitality Moderated by Georg Pangl. | Vicky Jaycock VP, Sales, Legends Global Christoph Kaufmann Head of Events & Hospitality, 1. FSV Mainz 05 Franco Segarra Data/Analytics & Fan Area Director, Valencia CF |
| 16.40- 17.30 | Networking & Drinks. |
Stage 2 is moderated by: Carlos Vicente, Empower Sports
Details are subject to change.
