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Digital Deep Dive: Discovering the potential of live-data in sports

Tuesday, January 18
10-12 AM CET


In the international sports business, European football is leading in many respects. However, when it comes to the use of sports technology in match operations, there is still a lot of untapped potential. Technology experts such as Nicolas Evans (Head of Football Research & Standards at FIFA) and Maximilian Schmidt (Managing Director at sports technology provider KINEXON), however, see the football industry on the verge of a great leap.

Live data-based training and match analysis was just the beginning. Real-time tracking technology has reached a point where it offers fully automated solutions for pressing challenges. Be it for marketing, sponsoring, broadcasting, fan experience and fan engagement, officiating and more.

In this Digital Deep Dive Session, Maximilian Schmidt (KINEXON) and Nicolas Evans (FIFA) will give you insights into the football of the future and provide information on FIFA's current collaboration with technology provider KINEXON.

Look as well forward to Frank Bohmann, Managing Director of the LIQUI-MOLY Handball Bundesliga. He will provide a look behind the scenes of the strongest handball league in the world. Since 2019, the league has been tracking all movements of players and balls in real time in all league matches. The data is centrally made available to several stakeholders. Bohmann is convinced: "Data collection in real time, as we are doing it, will become a new standard."


10.00 - 10.05
Welcome Words

10.05 - 10.20
The breakthrough of live tracking: recent milestones and untapped opportunities
Maximilian Schmidt, Kinexon

10.20 - 10.35
The future of football from a technological perspective
Nicolas Evans, FIFA

10.35 - 10.50
The potential of live data for the HBL, its clubs, partners, broadcasters & fans
Frank Bohmann, LIQUI MOLY HBL

10.50 - 11.30
Panel Discussion: Discovering the potential of live-data in sports
Maximilian Schmidt, Kinexon
Nicolas Evans, FIFA
Frank Bohmann, LIQUI MOLY HBL


Maximilian Schmidt

Co-Founder & Managing Director
KINEXON Sports & Media GmbH

Maximilian Schmidt is Co-Founder and Managing Director of KINEXON Sports & Media GmbH. Max studied Finance and Information Management and holds a PhD in Business Administration from Technical University of Munich. Under his management, the Munich-based company managed to become the leading provider of intelligent live sports data and analysis in the NBA just a few years after its founding in 2014. By now, more than 400 sports organizations work with KINEXON technology internationally.


Nicolas Evans

Head of Football Research & Standards

Nicolas Evans joined FIFA in 2010 to develop technical and scientific advances in football as part of the Quality Programme. He holds two postgraduate degrees with honors in management and international affairs from the University of St. Gallen (Switzerland) and the Institut d'Etudes Politique de Paris (France). His daily work includes the standardisation of rules, products, services and technologies in football.


Frank Bohmann

Managing Director

In the summer of 2003, Frank Bohmann took over the management of the Deutsche Handball-Bundesliga GmbH (HBL) before his 40th birthday. In a relatively short time, the former hockey player succeeded in increasing the attractiveness of the HBL and making handball the number two ball game in Germany next to football.
Under Bohmann's leadership, the German handball league increased its turnover by more than 50 per cent to over 115 million Euro between 2004 and 2019.


Ralf Leister



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