Nine members of the European Leagues commonly sold their non-domestic media rights. Further members can join this partnership at any time.
Earlier this year European Leagues started the first tender of bundled media rights of member leagues. Now a three year deal with OneFootball and ELEVEN for these nine leagues – Danish Superliga, Icelandic Top Football, Professional Football League of Kazakhstan, Latvian Optibet Virsliga, Northern Ireland Premiership, Norwegian Eliteserien, Polish Ekstraklasa, Slovak Fortuna Liga and Swiss Super League – was announced.
Further members of the European Leagues can join this partnership at any time.
Live matches across ELEVEN linear channels, ElevenSports.com, and OneFootball and will be complemented by shoulder programming, highlight clips, archive material, and editorial, all available in the leagues’ non-domestic markets.
The partnership already kicks off this weekend with live matches from Professional Football League of Kazakhstan, Northern Ireland Premiership, Norwegian Eliteserien, Polish Ekstraklasa, Slovak Fortuna Liga, and Swiss Super League.
Jacco Swart, Managing Director, European Leagues: “It is fantastic to see this international media rights partnership happening between 9 members of our Association and ELEVEN and OneFootball. It represents another innovative example of how we at the European Leagues aim to provide valuable services to our member leagues. We are uniquely positioned to take advantage of opportunities such as these and we will continue to support the development of our members in relation to league business development. I’m excited about how we can leverage both the ELEVEN and OneFootball platforms to amplify the international reach of our member leagues and their clubs. Our intention is for sure to increase the number of participating leagues over time and to keep on exploring new business areas so as to collaborate with the companies we partner with in the most mutually beneficial way and grow the relationship over the long-term.”
Pedro Presa, Chief D2C Officer, ELEVEN Group: “We’re so excited to bring this fantastic offering of top-tier European leagues to our pioneering ElevenSports.Com platform. We want to deliver for fans who were previously unable to watch the teams they love play and we want to give all football lovers the chance to discover new leagues and players. This new deal enables us to deliver on that mission in a big way via OTT, linear distribution, and original content, and we can’t wait to get started.”
Nikolaus von Doetinchem, VP OTT & Media Rights, OneFootball: “OneFootball is thrilled to be part of such a ground-breaking deal, setting a new precedent in the wider football media rights industry. This deal provides obvious benefits to fans around the world who will now have access to a huge range of live action at their fingertips, for free. Partnering with OneFootball gives these nine leagues and their clubs an unprecedented global audience and we are convinced that many other leagues will see the benefits of agreements like this over the course of this season and beyond. We look forward to getting started this weekend.”
