E48 – How to Grow Lincoln City On and Off the Pitch – ft. Liam Scully and Jason Futers

DESCRIPTION

In this episode, Liam Scully, CEO of Lincoln City FC, and Jason Futers, Chief Growth & Innovation Officer, share how the club competes with bigger rivals in League One while staying true to its community roots. From innovative fan engagement and governance to unique commercial strategies, they explain how Lincoln City builds long-term success on and off the pitch.

We dived into several exciting questions:

• How does Lincoln City maintain competitiveness against clubs with far greater resources?
• What role does innovation play in the club’s day-to-day operations?
• How does the Fan Advisory Board influence decision-making?
• What initiatives are in place to attract and retain younger generations of supporters?
• How do local and national business partnerships support the club’s growth?