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E38: Inside IFK Göteborg with Marcus Modéer, Head of Communication

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DESCRIPTION

Did you know the only Swedish club to ever win the European Cups, not once but twice, was IFK Göteborg? In this episode, we chatted with Marcus Modéer, Head of Communication at IFK Göteborg. Marcus shared what makes this sleeping giant of Scandinavian football special, why they were called “The Last Proletarians of Football,” how they monetized premium content to open up a €300k revenue stream, and much more.

The summary with the key takeaways of this episode is available as text as well.

READ THE SUMMARY
Topics included
  • Communication
  • Club Development
  • Content Strategy
Published

July 2024

Available in

English

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