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E23: How to turn fans into paying customers via membership programs

DESCRIPTION

In this episode of the Football Business Podcast, we spoke to Roman Krajniak, Co-Founder of Memberyo, and Pavol Bielik, Marketing Manager at Spartak Trnava. We explored why many football clubs can monetize only 7% of their fanbase, the importance of fan membership in a club’s business model, and how Memberyo helped Spartak Trnava overcome the typical challenges when setting up its membership platform.


The summary with the key takeaways of this episode is available as text as well.

READ THE SUMMARY

Audio

Business Development

COMMERCIAL

Digitalisation

Strategy

Topics included
  • Commercialization
  • Innovation
  • Business Development
  • Digitalisation
Published

February 2023

Available in

English

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