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Search results for " case study "

Case Study: Leveraging UD Las Palmas’ Unique Geographic Location for International Expansion

In this case study, we explore how UD Las Palmas leverages its distinctive position as the southernmost club of Europe, close to North Africa and well-connected to Latin America, to craft a global presence that resonates with diverse markets and cultural influences.

Case Study: BSC Young Boys’ YBusiness Magazine – a Print Success Story in a Digital Age

In an era dominated by digital media, BSC Young Boys adopts a distinctive approach with its print publication. In this case study, we conducted a comprehensive interview with Sebastian Helbig, Head of Department Sponsoring at the club. Join us as we explore the success of YBusiness Magazine and how it complements the club’s overarching sponsorship strategies.

Case Study: How to Capture and Maximize the value of Fan Data via Gamification with Sparta Rotterdam

FBIN conducted an in-depth case study with Mathijs Booy, Marketing & Public Affair Specialist at Sparta Rotterdam. In this study, we’ll delve into why gamification is employed at the oldest professional football club in the Netherlands, uncover the key success factors, and examine the collaboration with Crowdmanager to optimize data capturing and fan engagement.

Case Study: BSC Young Boys’ Innovative Licensing Strategy

Together with Jan Borgmann, Head of Merchandising & Licensing at BSC Young Boys, FBIN conducted a case study about the club’s innovative licensing strategies. From phone cases and wines to motorbikes, the club’s diverse range of licensed products showcases their forward-thinking approach. This in-depth exploration provides insights into the challenges faced, the solutions implemented, and the tangible outcomes achieved

Case Study: Turning fan membership into a life-long contract with Club Brugge’s Club ID

In collaboration with Thomas Rypens, Direct to Consumer Director at Club Brugge, FBIN presents an in-depth case study on the Belgian side’s groundbreaking Club ID membership program. Explore the transformative initiatives that have turned traditional fan membership into a “lifelong contract”, as Club Brugge redefines the fan experience and cultivates an inclusive and passionate football community.