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Webinar | Reach-to-Revenue: Monetise your digital reach

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DESCRIPTION

This is the recording of the Webinar | Reach-to-Revenue: Monetise your digital reach.

In this webinar, we close the gap between reach and revenue. Thomas Güthing, CRM & Digital Campaign Manager at VfL Bochum 1848, joins us to share how Bochum approaches fan data, engagement and monetisation in practice: the wins, the lessons and what actually moves the needle. Together with Jan-Georg Streletzki (CEO Unidy & Lead FBIN Club Growth) and Matthias Werner (High Block & FBIN Club Growth), we’ll walk through concrete tactics, look at real demo analyses, and show you how clubs can build a structured path from audience to income.

Topics included
  • Commercial
  • Digital Revenue
Published

June 2026

Available in

English

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