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Presentation | Understanding FC Zürich’s Fan Personas: Engagement, Growth & Monetization

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DESCRIPTION

This is the recording of a presentation by Nikolas Hachmann (International Business Developer (DACH), Arenametrix) and Dario Buff (Digital Marketing Manager, FC Zürich) held at the FBIN Marketing Excellence Summit 2026 in Prague.

Topics included
  • Marketing
  • Fan Data
  • Fan Engagement
Published

June 2026

Available in

English

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