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Presentation | Sporting Success as a Booster for cross-departmental Growth and its Impact on the Merchandising Business

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DESCRIPTION

This is a presentation by Frank Hüttemann (Head of Merchandising & License, Bayer 04 Leverkusen) given at the FBIN Commercial Excellence Summit in Budapest presented by Opta by Stats Perform.

Topics included
  • Merchandising
  • Licensing
  • Brand Development
Published

April 2025

Available in

English

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