Presentation | Data-driven Marketing… but where to get the Data? How clubs can take control of the entire fan journey – from ticketing to F&B to CRM – to truly become data-driven in their decisions.

DESCRIPTION

This is the recording of a presentation by Richard Beníšek (Head of International Business Development, Enigoo) given at the FBIN Management Excellence Summit presented by Opta by Stats Perform in Salzburg.