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Presentation | Beyond Static Seating: How TSG Hoffenheim Leverages Fan Segments for Data-Driven Ticket Pricing Strategies

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DESCRIPTION

This is the recording of a presentation by Florian Lange (Director B2C and Marketing, TSG 1899 Hoffenheim) & Filippo Scanzano (Country Manager DACH Attractions, Sport & Entertainment, Smart Pricer) held at the FBIN Commercial Excellence Summit 2026 in Budapest.

Topics included
  • Commercial
  • Data
  • Ticketing
Published

March 2026

Available in

English

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